Event Management

PME has deep experience and insights into event management for over 25 years, and is renowned for innovation

PME ACHIEVEMENTS

• PME's managing director, Paul McNamee, as CEO, and Tournament Director for 12 years of the Australian Open Tennis Championships, drove unprecedented growth in reputation and profitability of this Grand Slam event, and saw it independently acclaimed during his tenure as Australia's biggest sporting event. He devised and successfully introduced innovations including the historic night final (still the highest rating TV show in Australian television history) and its positioning as the Grand Slam of Asia/Pacific.
• PME was the inaugural and longstanding management company for the Hopman Cup, building it into an international prestigious brand.
• PME attracted 24 world #1 ranked tennis players to Perth for the Hopman Cup in 24 years, facilitated profitability in each year, and successfully transitioned the Hopman Cup to the official International mixed teams championships of the ITF, standing alongside the Davis Cup and Fed Cup.
• Paul McNamee, as Executive Chairman of the Australian Open Men's and Women's Golf Championships, facilitated unprecedented commitment by Australia's best players, and oversaw two of the most successful events in its history, the 2006 Men's Open at Royal Sydney, and the 2008 Women's Open at Kingston Heath.
• PME, and Paul McNamee, are renowned for innovation.

THE KEY TO PME's ACHIEVEMENTS

• In the corporate world, there are a matrix of KPI's that are the standard ways to measure the success of an event e.g. year on year growth in crowds, sponsors, customer satisfaction levels, and TV ratings.
• However, PME believes there really is only one key attribute to a great event, although you will be very unlikely to see it as a KPI.
• This key attribute, in PME's experience, is "atmosphere", and the better the atmosphere, the luckier you get.
• If an event is not buzzing with atmosphere, you have a problem. Not only on-site, but for TV ratings, as only good atmosphere will seduce viewers and keep them tuned in.
• Atmosphere provides the platform for revenue streams to flourish, leading to the achievement of the traditional more measurable KPI's which stakeholders rely on.
• PME's fundamental "raison d'être", or core purpose, is therefore is to create and manage atmosphere.
• PME will conduct an Event Healthcheck of your event through observation and analysis.
• From the Healthcheck, PME can quickly identify opportunities for innovation, enhancing attendees first impressions, scheduling refinements including mini events within an event, all conducted with a keen eye for commercial growth and optimisation of the TV product and ratings.
• Another factor often overlooked is the importance of stakeholder buy-in, including the team responsible for delivering the event, to a shared vision. If this is achieved, decision making becomes far easier and, in many cases, decisions are not even required as the choices become automatically synced to the vision.
• PME is ready to assist your event realise its potential.